KNOWLEDGE: Knowledge is the foundation of our company. We constantly seek to improve our knowledge in the areas that we claim expertise in, reflect and draw lessons from previous experiences, client feedback and observations of the way others do things, and apply what we have learnt to perform even better in future endeavours. What we know should serve as a humbling indicator of what else we still don’t know, and we should be more driven in our quest to seek the knowledge that we do not yet have. While we always endeavour to find the most simple and elegant solutions to problems, we are not afraid to delve into the most complex analyses in order to achieve our objectives.

THOROUGHNESS: We pay attention to detail and ensure that the facts we use are correct, our assumptions are reasonable and defensible, our research and investigations have adequate depth and breadth, our analyses are based on correct formulations and every step is correctly done. We ensure that the conclusions we draw are based on rigorous and comprehensive subjective and objective considerations that take into account all possible factors that can have a significant influence on the problem at hand and the solutions that we develop. We are systematic in everything we do and we keep checking our work until we are fully satisfied.

THOUGHT AND CREATIVITY: Thought drives our work. We apply common sense and critical thinking in all that we do, approaching each issue and decision with rigour and always searching for the best ideas. We always think “out of the box” and are not limited to ideas or solutions that are commonly accepted as “normal” or “standard”. We will not let our minds be enclosed by boundaries.

INTEGRITY: We are honest and ethical in all that we do and we do not compromise our position with regard to these. Our principle in doing business is to be just, equitable and honourable. We abhor corruption in any form. We provide the best effort possible for any assignment that we have accepted, always giving greater value than what we are paid for. We never shortchange any client. While we accept that there may be errors in analyses or judgement, we cannot accept errors in principle.

TIMELINESS: We plan each task that we do and deliver our results on time, as promised, always.

PROFESSIONALISM: We have a high level of competence and enthusiasm in all that we do and claim that we are able to do. We inspire confidence in others as regards our ability to do the tasks that we have been engaged to do and we deliver results that are accurate, reliable and of substance. We are associated with success, excellence, perfection and achievement, not failure and mediocrity.

PERSONAL RESPONSIBILITY AND TEAMWORK: Each of us takes personal responsibility for and assumes ownership of the work that we produce in our respective areas of work, while all of us take collective responsibility for the overall work that is produced by us as a team. As team members, we assist, teach and support each other, on the principle that a team is as good as its weakest member.

POSITIVE OUTLOOK AND RESPECT: We have an energetic “can do” attitude and greet new ideas with an open mind and a sense of promise and possibility, until those ideas are proven unfeasible. We treat others with respect and do not pass superficial judgements; we value their perspectives and their right to form an opinion based on their own knowledge and experiences. We may disagree with others, but we do it intelligently, always bearing in mind that we may be proved wrong.

CUSTOMER SERVICE: We treat clients as intelligent people who know what they want, but have neither the resources nor the time to analyse problems and evaluate solutions to the level that they desire—that is why they have come to us. We make each customer feel important, as if they are our only customer, by paying attention to their needs, by listening to their problems and opinions and by performing high quality work and delivering the outputs that they have contracted us to deliver. We keep our work for each client confidential and we always make ourselves available for follow-on queries and clarifications. Our relationship with the client does not end with the final report that we submit.

PRIDE: We take extreme pride in our work and the results of our work. We also have pride in ourselves, but we are not arrogant. We are humble, but we shall not be humiliated. We bow in respect, but we do not kneel to beg. We ask for what is owed to us, but we do not plead for more than what is due to us. We believe in humility with dignity.

CHANGING THE WORLD: Can we change the world? We want to try and promote our values and ideals for the greater good. Not everyone will see things the way we do and we cannot claim to be always right. But where we can exert our influence to improve the quality of knowledge, the quality of thought, the quality of the decision-making process, the ethics of doing business, the professionalism of professionals, we will try to do so.

QUALITY: When all of the above values become part of our culture, quality will follow naturally.